Resources are available to help familiarise yourself with terms used in behavioural economics;
The Psy-Fi Blog - The Big List of Behavioural Biases by Tim Richards
http://www.psyfitec.com/p/list-of-behavioral-biases.html
Acacia Avenue - a qualitative research firm who specialises in behavioural economics, they have included a glossary of terms on their Wiki http://www.acacia-avenue.com/wiki.php
Digital & Human - 8 Principles of Behavioural Economics represented as a mindmap
http://www.digitalandhuman.com/2011/10/
People Patterns uses Behavioural Economics as a new source of advantage for innovative businesses. Email me bri@peoplepatterns.com.au to unlock the secrets of consumer behaviour for your business or follow the latest on Twitter @peoplepatterns.
