Friday, April 20, 2012

Behavioural Economics Twitter highlights 14 Apr - 20 Apr 2012




Sat 14 Apr - Fri 20 Apr 2012

The summary is posted weekly by @peoplepatterns.  
This post contains a summary of tweets noted in the past week that mentioned behavioural/behavioral economics. Where possible, re-tweets and tweets without links been removed to condense the list.

PS If you have found value in this post why not join other kind people who have supported my fundraising trek of the Larapinta trail? It feels good to give, so jump in at https://www.gofundraise.com.au/page/BriforICV Thank you!


Tweets with Behavioural Economics (UK spelling)


Very struck by the usefulness of this framework of behavioral influence to determine whole insight&marketing strategy





Had fun presenting at the  behavioural economics event - here's a post about one of the examples I used

EDF to explain how behavioural economics helped develop a new tariff at Marketing Week Live  
We’re Only Human > How can  economics change the way we conduct research? 



Ogilvy UK’s  talks Usability & BehaviouralEconomics 



We’re Only Human: Behavioural economics is making a big impact on marketing, business and strategy. In ...  



Ted McLyman spot on re behavioural economics LUV this slide! 


Harnessing the power of Behavioural Economics in customer contact 

Curious about behavioral economics and psychology as it relates to market research? Check this. 
Putting together a reading list on behavioural economics. This is a public document so feel free to add suggestions

Brilliant. Behavioural economics toolkit  Perfect for use in  

Diversity Training: Diversification Bias is one of my favouritebehavioural economics concepts....  






Fascinating article on nudge theory and behavioural economics: Thanks for sending =)




Paul Brest: Can Behavioural Economics Improve Charity, Reduce Poverty, and Save the Planet? 


IPA Rory Sutherland on behavioural economics |  via 


 on behavioural economics V, very interesting:


From the weekend, our behavioural economics 101:


Successfully marketing an undesirable product 

The Honest Truth About Dishonesty. Taxes & BehaviouralEconomics


Yielding to temptation: an introduction to behavioural economics

 “Read any behavioural economics texts & you'll find interesting ideas. But you won’t meet any people there.”

Here's how one agency is incoproating Behavioural Economicsinto their work 


Tweets with Behavioral Economics (US spelling)


Very struck by the usefulness of this framework of behavioralinfluence to determine whole insight&marketing strategy


Implications of Behavioral Economics for Monetary Policy



Donate Life Month - How Behavioral Economics Could Increase Organ Donation  


Insightful article on the impact of behavioral economics on market research 


"The Brains, Behavior & Design Toolkit helps designers applybehavioral economics findings to their practice."
With a little bit of behavioral economics thrown in...“: Does It Pay To Be A Warehouse Club Member? 

behavioral economics and motivating employees (about ~7m in)


More from   Armin Falk on howbehavioral economics changes how we think about motivating employees
Interesting RT“ affiliate 's presentation onbehavioral economics & financial literacy @ 





Becoming Close a Few Doors: A professor of behavioraleconomics asked hundreds of MIT students to play a compute...



Do you agree with the writer that behavioral economics is still based on a wrong model of how human behaves?



Applying behavioral economics and cognitive psychology to the design process 


"Note that behavioral economics is distinct from experimentaleconomics"



Lin on Behavioral Economics & Securities Risk 

The Downside of Cohabiting Before Marriage - In behavioraleconomics, it’s called consumer lock-in 

behavioral economics - NPR 

 and behavioral economics  << Great read

Behavioral economics? A softer science... 

New Blog Post: Behavioral Economics and Philanthropy

We are co-sponsoring a smart disclosure design competition w/ Sloan: 

A must watch -> Rory Sutherland on the science of psychology andbehavioral economics via 

My latest for  Successfully marketing an undesirable product  Behavioral economics

RT : You read things like this & you'd think fields like behavioral economics didn't exist


Rory Sutherland on the science of psychology and behavioraleconomics for   via 

Marketers must become masters of behavioral economics - The Social Revolution, John Bell of Ogilvy: 





"OgilvyCT: Great article by  on usability andbehavioral economics  via  from"


Behavioral Economics Perspective on Tobacco Taxation 

Behavioral economics stuff — 
IPA Rory Sutherland on behavioural economics |  via 
No longer the dismal science? |  via 
New Blog Post: Behavioral Economics and Philanthropy

A trenchant (very funny) essay on behavioral economics without calling it that.  Enjoy. 


"Behavioral Economics" - Colin F. Camerer | 


 Thoughts? : Behavioral Economics and Project Failure

A recent article I co-authored with Chris Goldsmith on leveragingbehavioral economics to help acheive a healthy enter…

Behavioral Economics Go to War 

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