Buying Behaviour Website Review & Recommendations Program
Why aren’t they buying?
Driving people to your site is
part of the battle, but what happens when they get there? Now more than ever before we have analytical
data to tell us where our site is performing well and where it is letting us
down. But then what? How do you know what you should do to better
influence the behaviour of your buyers?
Behavioural Economics provides
answers on why people behave the way they do, and forms the basis of my review
and recommendations program.
Objectives meeting
In our no obligation, free
preliminary meeting we start by discussing your business and your objectives so
that my recommendations support your strategic imperatives. For instance, we
will use the discussion to clarify which behaviours you are seeking to
influence, which products you want people to buy, your pricing structure and
your competitive differentiation.
During the meeting I will provide
options about how my services will work for you, which I will then follow up
via an emailed proposal.
Behavioural Effectiveness Site review
Combining behavioural science and
behavioural design, I conduct a thorough effectiveness analysis of your website
and those of your key competitors to isolate areas of relative strength and
weakness.
Recommendations documentation
Following the site review I
develop my recommendations for increasing conversion. You receive a detailed Recommendations Pack
that documents where your site is behaviourally effective and where and how
your site can improve.
Recommendations debrief
To ensure that all your questions
are answered, we spend an hour together via videoconference discussing
recommendations for improving your site’s behavioural effectiveness. You walk away knowing what you need to do and
why to ensure you do everything in your power to capture and convert buying
behaviour.
Pricing
Pricing is tailored
to your business needs and you will be provided with options to suit your
objectives and timeframes. As a general guide, a simple review starts from only $1,750 ex GST.
Getting started
It’s as easy
as calling Bri on 0408 392 173 or emailing bri@peoplepatterns.com.au
PS If you are interested in my thinking on what makes a good site, check out my article for MarketingMag on Myer vs David Jones
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