Why did I think this business was interesting? It challenges the conventional thinking around how to get you and your car home (most typically a taxi home and then a logistical negotiation the following day to collect the vehicle). Promoted as cheaper than a two-way taxi trip, Drivers on Scoot have attempted to resolve a common issue for people based on these insights: control and convenience. Control because leaving your car means you cannot control what happens to it, and convenience because you do not have to waste time the following day reclaiming your vehicle.
The second flier I received was for Coles Click & Collect. This is a new service model that Coles have introduced in Windsor, Victoria whereby you order your groceries online, but instead of having them delivered they are hand packed and you collect them at a service station depot with fancy secured fridges. It's the "new express way to shop" according to the brochure.
Why did I think this was interesting? Coles are tackling a problem that I myself have experienced with online shopping - I simply do not want to commit to being at home for the 3 hour delivery window on a particular day. But I would happily shop online if I had control over when I could collect the goods. Have you noticed that control and convenience have reared their heads again? Control because I have control over when I collect the groceries and convenience because it fits in with my plans.
So have I tried either system? Well, no. I have been too well behaved to need the services of Drivers on Scoot (plus I think they need to target the spontaneous after-work drinks crowd rather than planned-nights out crowd). And for Coles, I do not travel through Windsor and so would need to wait for the service to be offered locally.
PS For an excellent practical step-by-step on this type of disruptive thinking, check out Disrupt! Think the Unthinkable to Spark Transformation in Your Business by Luke Williams. http://www.amazon.com/Disrupt-Think-Unthinkable-Transformation-Business/dp/0137025149