Sunday, October 30, 2011
Smartcompany interview on News Limited's introduction of a paywall
Last week I was interviewed by Smartcompany on News Limited's introduction of a paywall for The Australian news service. To put it simply, charging for a service that was previously free is problematic because it requires behavioural change.
Here is the interview and my tips for businesses seeking to change the game.
I will be following this piece up with a discussion on why 'free' is so persuasive, so stay tuned.