The first is the Progress Clock by Brett M Westervelt that uses the behavioural principle of loss aversion as a call to action. As Brett explains,
|Progress Clock by Brett Westervelt
The other is a clock called "The Present" that takes 12 months to complete its cycle. Designed by creative firm m ss ng p eces to keep people in the present by focussing on seasons rather than moments, Fast Company suggests that "...our obsession with small increments of time often keeps us from focusing on the bigger picture. The clock takes a year to complete a single cycle...Different colors represent changes in seasons--the winter solstice (top) is marked by pure white, pure green represents the shift into spring, pure yellow marks sun, and red marks the autumn equinox." In a sense, The Present deliberately disorients our convention of measuring time in seconds, minutes and hours and as a result racing to complete tasks that are able to measured in such small units, to instead concentrate on creating experiences of real and substantial value.
|The Present by m ss ng p eces
Both clocks are being used to explore the behavioural principles of;
- loss aversion, where we spend time doing the dishes and managing the routine because we are fearful of the chaos that may ensue if we trade the known for the unknown
- status quo bias, where our current state is what we are used to and hard to break away from
- framing, where convention is that time is displayed a certain, in-exhaustive way that perhaps frames our tendency to be wasteful.